Laura Reiley of The Washington Post explores the findings of a new study in Science magazine. While naturally raised meat commands a huge financial premium, “consumers may not be getting what they pay for”. These findings call into question the trustworthiness of the USDA-approved labeling program.
(Kevin) Lo of FoodID said that the study is indicative of broader problems. He said consumers believe the antibiotic-free meat industry is “trust, but verify,” but that it’s actually more “don’t ask, don’t tell.”
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